Independent work should lead somewhere bigger.
Apollo, Holmes Murphy, and Population Science Management (PSM) — a data research and analytics company — have partnered to bring you the opportunity to become a Working Owner and Consumer Data Respondent. Working Owners who meet program requirements may be eligible to participate in PSM's employer-sponsored group health plan.
Ownership first. Participation next. Benefits, if eligible.
- Free Eligibility Consultation
- Dedicated Advisors
- Year-Round Support
- Real Ownership Stake
- Built for Independent Work
A real path, one step at a time
This isn't plan shopping. It's a structured path into ownership and participation — and the sequence below is what keeps it honest.
Join the Working Owner model
Become a fractional owner in PSM's data analytics partnership by signing a Joinder Agreement — a real ownership stake, not a label.
Become a Consumer Data Respondent
Contribute through periodic, app-based consumer and health surveys — and get compensated for each completed survey.
Benefits eligibility, if you qualify
Working Owners in good standing who meet program requirements may be eligible to participate in PSM's employer-sponsored group health plan.
Free eligibility consultation
Talk with a recruiter to see if you qualify. If eligible, a licensed broker guides you through plan options after suitability.
Why this order? Benefits are a potential outcome of a genuine Working Owner relationship — not the reason for it. Eligibility is determined solely by PSM based on Working Owner status and program requirements.
Ownership, participation, and possibility
PSM is a data research and analytics company built for a changing workforce — a structured way for independent workers to belong, contribute, and potentially access more.
Population Science Management
A data-driven employer and plan sponsor. PSM creates a structured path for independent workers to contribute as Consumer Data Respondents while participating in something more durable than gig work alone.
The Working Owner model
Working Owners hold a fractional equity interest in the partnership and contribute to its operations.
- Limited partner ownership interest in the data business
- Compensation per completed survey
- Schedule K-1 and Form 1095 for tax purposes
Health benefits, if eligible
Eligible Working Owners in good standing may participate in PSM's employer-sponsored group health plan — with plan options optimized for Working Owners and guided by a licensed broker after suitability.
What participation may include
- Major medical plan options on trusted national networks, including Blue Cross Blue Shield of Nebraska and Aetna
- Limited medical options for different needs and budgets
- Broker-guided plan selection — after suitability is confirmed and Working Owner status is established, a licensed broker helps you compare options that fit your budget
- Digital tools and guided navigation that make the Working Owner experience straightforward
Important disclosure
"GigCare is not insurance. Eligibility to participate in PSM's employer-sponsored group health plan requires Working Owner status and meeting program requirements. Plan discussions occur with a licensed broker after suitability."
Expert guidance is just a click away
Navigating the Working Owner opportunity as an independent worker can feel new. That's why the team at Holmes Murphy acts as your dedicated advisors — real advocates who educate you on the model, walk you through the process, and, if you're eligible, help you understand your options.
Book Your Strategy Session NowHolmes Murphy
Year-round support from a team that doesn't just answer questions — they help you understand where you stand, what the Working Owner role involves, and what may come next if you qualify. Apollo serves as your trusted distribution partner, connecting independent professionals to the opportunity nationwide.
Common questions, answered honestly
Is this insurance?
No. PSM is a Working Owner model built on a data analytics partnership. For eligible Working Owners, that relationship may include access to employer-sponsored health benefits.
Am I guaranteed benefits?
No. Benefits are never guaranteed in advance. Eligibility depends on becoming a Working Owner and meeting program requirements, including staying in good standing with survey participation.
Can I sign up for a plan today?
The first step is seeing whether the Working Owner model is a fit. Plan discussions come later in the process, with a licensed broker, after suitability.
Who is this for?
Independent workers from many backgrounds — people whose work no longer fits old systems, but who still want structure, participation, and legitimacy.
Get Started Today
Talk to a recruiter to see if you're eligible and have the opportunity to qualify for plans. We'll walk through the Working Owner model step by step and help match you with options that fit your budget — if and when you qualify.
Prefer to talk now? Call +1 (816) 656-3249